Attention Product/Review/Giveaway Bloggers
I received a vital information August 30, 2010 through three messages, all were addressed through companies I work through.
After proper research, the below information was structurally updated September 2, 2010 to add solidness and the proper sourcing credits due to questions towards the data.
Please Note: I encourage sharing due to the critical importance of the data. After reading through the initial post, click on the Blogger icon on the toolbar located in a the same area as 'post a comment'. A pop up box will appear with a short summery and proper link, from that box post the content in full; this data will post to your Blogger.
In proper accordance to the Federal Trade Commission on September 1, 2010 bloggers *must* act in agreement with The Electronic Code of Federal Regulations or face punishments that could be as severe as blog termination or suspension – regardless of subdomain, domain, or host. Failing to meet full compliance could also result in a lessened amount of offers, impacting those who use Blogger and/or Wordpress to derive additional income; this impact will be felt to a variant of paying ventures.
The Federal Trade Commission is an agency branched from the American government operable in protecting consumers from false advertising and unfair/fraudulent business practices. Prime of a targeted focus is to regulate interstate commerce, due in part to the current globally interconnected technological society the Electronic Code of Federal Regulation was established; solely dealing with the entire Internet based consumer driven mobile market the code has strengthened into the present day. On a mission to ensure a fair and free market, the Federal Trade Commission serves above all activities involving today’s businesses and consumer sales so to promote a healthy market for Americans who spend monetary amounts of the American dollar.
The following mandated changes have been accredited to the dramatic rise of social media, new-media, mobile-media, and online purchasing. At the summit the Federal Trade Commission has held open eyes towards blogs often to referred to ‘Mommy Blogs’ as well as new-media blogs; often these blogs detail consumer marketing review experience towards a specific product. The American government and Federal Trade Commission are all the rage in relation to these blogs, mind you our freedom of personal expression and speech; now mandating requirements, as of September 01, 2010, due to what they state is a “danger” for nationwide consumers that view the information supplied. Such mandates are listed below in shorter terms or you may view the entire policy that is in effect at The Electronic Code of Federal Regulations with supplied examples.
It must be noted that the Federal Trade Commission starts by declaring: “After investigation, we have reason to believe the practices fall within the scope of conduct declared unlawful by statute. The following guide sets forth general principles that we will use in evaluating endorsements and testimonials, this guide doe not purport to cover every possible endorsement, testimonial, or advertisement possible.”
1a.] The Federal Trade Commission describes an endorsement to mean any advertising message; including verbal statements, demonstration, textual statements, depictions of name/signature, a likeness, or other identifying characteristics of an individual. Simply meaning all we do is now believed to reflect highly to consumers including our opinions, our beliefs, our findings, and our experiences. Thus writing about any product, under any circumstance is to endorse that particular product; each “endorsement” has its own legalities as to what we must include or state for the consumers trafficking our blogs.
1b.] The term product includes any product, service, company, or industry.
1c.] The expert includes any individual, group, or institution possessing experience, study, training, knowledge, or superior knowledge. Simply meaning The Federal Trade Commission are classifying blog owners as experts superior to the consumers who traffic our page.
The Federal Trade Commission is an agency branched from the American government operable in protecting consumers from false advertising and unfair/fraudulent business practices. Prime of a targeted focus is to regulate interstate commerce, due in part to the current globally interconnected technological society the Electronic Code of Federal Regulation was established; solely dealing with the entire Internet based consumer driven mobile market the code has strengthened into the present day. On a mission to ensure a fair and free market, the Federal Trade Commission serves above all activities involving today’s businesses and consumer sales so to promote a healthy market for Americans who spend monetary amounts of the American dollar.
The following mandated changes have been accredited to the dramatic rise of social media, new-media, mobile-media, and online purchasing. At the summit the Federal Trade Commission has held open eyes towards blogs often to referred to ‘Mommy Blogs’ as well as new-media blogs; often these blogs detail consumer marketing review experience towards a specific product. The American government and Federal Trade Commission are all the rage in relation to these blogs, mind you our freedom of personal expression and speech; now mandating requirements, as of September 01, 2010, due to what they state is a “danger” for nationwide consumers that view the information supplied. Such mandates are listed below in shorter terms or you may view the entire policy that is in effect at The Electronic Code of Federal Regulations with supplied examples.
It must be noted that the Federal Trade Commission starts by declaring: “After investigation, we have reason to believe the practices fall within the scope of conduct declared unlawful by statute. The following guide sets forth general principles that we will use in evaluating endorsements and testimonials, this guide doe not purport to cover every possible endorsement, testimonial, or advertisement possible.”
1a.] The Federal Trade Commission describes an endorsement to mean any advertising message; including verbal statements, demonstration, textual statements, depictions of name/signature, a likeness, or other identifying characteristics of an individual. Simply meaning all we do is now believed to reflect highly to consumers including our opinions, our beliefs, our findings, and our experiences. Thus writing about any product, under any circumstance is to endorse that particular product; each “endorsement” has its own legalities as to what we must include or state for the consumers trafficking our blogs.
1b.] The term product includes any product, service, company, or industry.
1c.] The expert includes any individual, group, or institution possessing experience, study, training, knowledge, or superior knowledge. Simply meaning The Federal Trade Commission are classifying blog owners as experts superior to the consumers who traffic our page.
On and thereafter September 1, 2010:
1. All endorsements must reflect honest opinions, findings, beliefs, or experience of the endorser. Endorsements may not convey or express implied representation that would be deceptive of the product.
2. Advertisers should note that endorsement messages may be phrased in words other than that of the product marketing, however, these words may not distort the endorsers opinions and/or product experience. Simply, meaning that we cannot change/alter reviews because the company we submit them to dislikes our experience; if this happens we must point them to the Electronic Code of Federal Regulations. Advertisers are subject to liability for false of unsubstantiated statements or asking for product review alterations. We become liable if we change our review and honest expressed opinions based on being asked to omit or edit parts of the review.
3. According to the Federal Trade Commission all endorsers must disclose the material connection par published product endorsement be this purchased outright, a product for giveaway purposes, or a product that was obtained free of charge for the basis of a review. Endorsers also must include in this disclosure the company/service/institution in which the product was obtained from and/or product maker. These material connections must be announced in each post, instead of a page disclosure due to the additional information that must be included within each product or giveaway post. Consumers must know whether the product was purchased outright, by discount due to the product company for a certain reason, or given for free; we also must share per post that our review is honest regardless of the material connection of the product we are endorsing.
As of August 31, 2010 the data above is current to what must be disclosed; punishment under federal penalty for failing to provide a proper disclosure may be put in effect on September 1, 2010. Any alterations to the above must be researched by the blog officer or author also known as the endorser, failing to comply with such may then results too in punishments.
References:
The Federal Trade Commission
The Electronic Code of Federal Regulations
Internet Media
































































































